Logo variations with different type faces and color usage. The decision was made to create a word mark, rather than an icon or symbol, because the brand would be secondary to the Rice Alumni logo and shouldn't conflict greatly with use of imagery.
Mock-ups including the two favored logos. These samples demonstrate how the logos would work in one-color.
Experimentation with color choice for the final logo chosen.
Brand guidelines for the final logo.
Branding displayed on the alumni website.