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Brains in a Bar: Brand Development

The Association of Rice Alumni “Brains in a Bar” series mixes socializing and learning in a fun and casual environment. Events feature an expert in varying disciplines (such as beer brewing, music history, or volcanic patterns) at different, popular venues in Houston. 

The Office of Alumni Relations was seeking to establish a brand for this series in order to give it an elevated, fun-and-edgy feel to attract a younger demographic to their events. The brand would need to work in conjunction with the established Rice Alumni brand, and be flexible enough to be used in print, web, and on promotional materials.

 Logo variations with different type faces and color usage. The decision was made to create a word mark, rather than an icon or symbol, because the brand would be secondary to the Rice Alumni logo and shouldn't conflict greatly with use of imagery.

Logo variations with different type faces and color usage. The decision was made to create a word mark, rather than an icon or symbol, because the brand would be secondary to the Rice Alumni logo and shouldn't conflict greatly with use of imagery.

 Mock-ups including the two favored logos. These samples demonstrate how the logos would work in one-color.

Mock-ups including the two favored logos. These samples demonstrate how the logos would work in one-color.

 Experimentation with color choice for the final logo chosen.

Experimentation with color choice for the final logo chosen.

 Brand guidelines for the final logo.

Brand guidelines for the final logo.

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 Branding displayed on the alumni website.

Branding displayed on the alumni website.