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Defining Identity

I created this series for my Senior Exhibition at Northern Michigan University in May of 2012. The project addresses an issue I dealt with while growing up in an upper class suburban area of Lower Michigan. I felt that everyone I encountered was concerned with what you were wearing or the products you were buying, and would judge who you are as an individual based on those name brands and logos.

To me, this is not what truly defines who a person is. Personal interests, activities that we do, or things we collect are what identify us underneath these brands. This series represents the make-up of these three individuals by depicting how they would be seen by the brands they consume and by their personal interests.

 Sketches from conceptualizing the project and creating measurements for installation.

Sketches from conceptualizing the project and creating measurements for installation.

 The complete series.

The complete series.

 Branded items belonging to Jessica Baker.

Branded items belonging to Jessica Baker.

 Jessica Baker and her personal items.

Jessica Baker and her personal items.

 Branded items belonging to Dan Freeborn.

Branded items belonging to Dan Freeborn.

 Dan Freeborn and his personal items.

Dan Freeborn and his personal items.

 Branded items belonging to Sarah Lane.

Branded items belonging to Sarah Lane.

 Sarah Lane and her personal items.

Sarah Lane and her personal items.

 Myself in May of 2012 with the installation.

Myself in May of 2012 with the installation.