Initial rough sketches, drawing inspiration from the iconic archway on campus, and trying to evoke movement or growth, as this tool would be used to develop professionally.
Logo iterations shared with our partners on the project. I experimented with different typefaces and placement of additional graphics with the wordmark.
Final logos and color scheme.
T-Shirts produced for Sallyportal launch day.
Roll-up banners created for Sallyportal sign-up stations and for other promotional events.
Mock-up of a Sallyportal station, complete with photo backdrop and branded table cloth.
Mock-up of a landing page on the alumni site, providing more information about Sallyportal.
Infographic produced for the alumni site and for social media, demonstrating who can use Sallyportal, and what for, on various platforms.
Photos of sign-up stations on Rice University's campus on Launch Day, October 12, 2016.
Photo credit: Ariel Batres
Teaser postcard mailed to Rice alumni and parents announcing Sallyportal and it's Launch Day.
Sallyportal advertisement on the back cover of Rice Magazine.
As a social media campaign, fellow staff members asked Rice alumni and students to share what they could offer and what they were looking for on Sallyportal. We then photographed them with their answers and shared on our social media platforms and through email.
In 2017, Sallyportal celebrated it's first birthday. Promotional emails with the banner above were sent to alumni, advertising networking celebrations around the country.
A Sallyportal informational card at one of the birthday celebrations.